Getting ranked in the top ten search results on Google is not impossible. All you need is a systematic plan that should be followed consistently and dedicatedly. It helps to understand how search engine algorithms work and the criteria for ranking calculations to maximize results. Follow the SEO ideas suggested below to get your website in the top ten results for competitive keywords.

Regularly updated website content

The importance of frequently refreshed content cannot be overemphasized. This is the most effective SEO strategy that is often overlooked by website owners. Search engines keep a record of how often a website’s content is refreshed. Meaningful and useful content earns trust rank and true authority – gateways to improved page ranking. Web bots and search engine spiders crawl through updated pages and re-index them for multiple search terms. Effective keyword optimization can bring up more than one page of your website in the top results when applied correctly.

This criterion usually holds good in spite of changes in underlying algorithms. As page ranks are calculated on an hourly basis, you can lose out on a hard-earned ranking by not refreshing content often enough.

Develop articles to promote your website

Articles can be published on blogs, industry related websites, Ezines, etc. to promote the website, get backlinks, and create a media buzz. The article should be worth reading – relevant to the reader, newsworthy, and with genuinely useful content. Including keywords in the title and body of the article gets the spiders crawling while the content generates interest and traffic to the website. You should also include a link to your website to boost page ranking.

Inbound links from web directories

Getting inbound links from directories does not impact page ranking as before because of changes in search algorithm logic. However, there are a few genuine high page ranking directories that lead to deep linking, multiple inbound links, and instant search engine trust. Registering on these websites allows you to get the most traction from your targeted high volume keywords. The paid services are worth the money as a single link from these reputed and trusted directories impacts your ranking significantly.

Contextual blogging

The latest in business advertising is contextual or business blogging. A blog that offers high quality, relevant, and useful information to peers and audiences generates an interest in your website apart from building your image as an authority on the subject. This respect converts to endorsements and inbound links from industry leaders – a fact that wins the favor of search engines.

With a blog, you can publish content in a noninvasive fashion and control backlinks to your website pages. Combining content development with keywords and anchor text is an effective SEO technique that should be honed to maintain page ranking in the long-term.

Obtaining trust rank

Following the above suggestions consistently will start showing results in 3-6 months. As you attain trust rank, the indexing time of search engines comes down from weeks and months to hours or even minutes. As the web pages are re-indexed more often, it opens up an opportunity to use latest keywords to outrank competing websites on various search engines.

There is no better lure than content. Only meaningful, relevant, and keyword rich content can get you the page rank you are aiming for. Target trust rank and authority – elements that not only add to your search engine visibility but also to your authoritarian status and repute and hence high ranking in search results.

Daljeet Sidhu is at TradeSeam. Compare Search Engine Optimization and Website Design quotes.

Author: Daljeet Sidhu
Article Source: EzineArticles.com
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