There is no doubt about the value of good content in your website. Not only is this seen as value to your visitors but it can also be of value to other websites seeking to use or reference your content by way of link requests or RSS feeds.
Many people dismiss the value of link requests and for some very good reasons. However, legitimate requests handled properly can very quickly have a positive impact on your page search engine ranking and PR scores. It is well acknowledged that the right backlinks to your site are favourably viewed by all search engines.
The age old practice of link farming or email blasts are largely responsible for the poor view by some web administrators seeking such requests. Unfortunately some of these practices are in fact “black hat” techniques and can lead to you being penalised by the search engines. My advice is to steer clear of such highly automated bulk distribution practices. On the other hand, the practice of individually seeking link requests is a powerful practice to follow.
You should not be dismissive of requests you receive from legitimate web owners seeking to link to you or you linking to them. There are however some easy rules to follow to help you out.
1. Be careful with requests received from any link farming web services that is free. If you wish to use such services, pay the subscription and filter carefully the sources of any request.
2. Do not accept any request unless you have verified the website’s current details and its history. What is being displayed at the domain today may be quite different to what a previous owner of the domain had on the site.
3. Check the relevancy of the site’s content and theme to your own website. Irrelevant links do you no favours with the search engines.
4. Check the traffic and PR scores of the page linking to you as well as the domain. Ideally high traffic and a high PR score are what you seek but don’t be put off by a low PR score.
5. Check to see if the site is diluted by a large number of outgoing links and few incoming links. This is particularly significant if the outgoing links are unrelated to the site’s own content.
6. Check to see whether the outgoing links have the NOFOLLOW tag. If they do then you will get limited value (if any) by the search engines for such links.
The best advice for requesting links from other websites is to personalise your request. Any good website will get many requests per day so you need to have your request stand out. If at all possible, write to a person. Do your research and track down a real person to contact as the chances of your request being read will be vastly improved. Use social networks such as LinkedIn, Facebook, Plaxo etc to help identify people and email addresses if this information is not shown on the website.
At the end of the day your link building campaign is a long term strategy that requires dedication, time and resilience. It can pay off handsomely if done correctly. If you are not interested in doing this yourself you can engage SEO specialists who provide such a particular service.
As a Web Architect, Greg designs web solutions that not only perform well functionally but also ensures that his client’s website can be found in the search engine. By combining internet marketing techniques to support the business overall marketing strategies, his client’s are able to achieve maximum effectiveness in their search engine optimisation and internet marketing campaigns. If you would like to know more about this article or related material visit our web site at http://www.seo-optimise.com.au
Author: Greg Tomkins
Article Source: EzineArticles.com
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