Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans. The Pelican is local, it is the Louisiana State bird and is

New Orleans Hornets rebrand themselves as the Pelicans with a new name and logo that will take effect the beginning of the 2013-2014 season.

The New Orleans franchise released its new branding umbrella as the New Orleans Pelicans on Thursday, and with that, they released an explanation for their logo designs and team colors — blue, red and gold. The Pelican rename was already reported and

The New Orleans basketball franchise has finally unveiled their new logo and color scheme. It was no secret that the New Orleans Hornets would be changing their name to the New Orleans Pelicans moving forward, but owner Tom Benson signed some light

It's official: The New Orleans Hornets will become the Pelicans. Defenders of this change will immediately point out the lack of lakes in L.A., the paucity (paw-city?) of grizzly bears in Tennessee and the incongruity of Jazz in Utah. But, I propose we