Everyone knows that the Super Bowl commercials have become almost as important as the game itself. The rise of YouTube and social media has only skyrocketed interest. The increased attention and all the pre-Super Bowl buzz for ads have driven up the

For the past seven years I have enjoyed watching the Super Bowl commercials and sharing lessons learned from this event. I do my best to interact with consumers and marketers live during the game and solicit their feedback about the commercials. Here

The Super Bowl wouldn't be the same without the tv commercials that get rolled out each year: Jordan and Larry Bird playing HORSE for McDonalds, the Budweiser frogs croaking for Anheuser-Busch, Mean Joe Greene tossing jerseys for Coca-Cola. How will

Everyone knows that the Super Bowl commercials have become almost as important as the game itself. The rise of YouTube and social media has only skyrocketed interest. The increased attention and all the pre-Super Bowl buzz for ads have driven up the

But this structure is not an ideal way to built up long term search value (to take full advantage of the engagement and links that a Super Bowl commercial brings), and it seems impossible to measure success. Is no one going to the special microsite