In keeping with a promise to re-brand the NBA team he purchased from the league last April, New Orleans Hornets owner Tom Benson officially announced Thursday afternoon that the Hornets' name will switch to the New Orleans Pelicans next season.

It's official: The New Orleans Hornets will become the Pelicans. Defenders of this change will immediately point out the lack of lakes in L.A., the paucity (paw-city?) of grizzly bears in Tennessee and the incongruity of Jazz in

Today, the New Orleans Hornets announced they will begin using the nickname New Orleans Pelicans beginning this offseason.

With the Hornets being retired, the NBA announced the new name of New Orleans' basketball team. The New Orleans Pelicans are named for their home Louisiana, the Pelican State.

A breakdown of the New Orleans Pelicans logo and its alternates released by the team Thursday.